Our story

We believe a luxury timepiece should offer a lifetime of use, and not take a lifetime to afford.

In 1998, Bill Anspach, fondly known to all as “Mr. Bill,” founded Seattle Watch Company, a locally-owned multigenerational family business, where for over twenty years he has designed and manufactured watches for well-known American brands.

Mr. Bill’s children, Barret and Jessika, grew up at his office, and learned from their dad the value of hard work, integrity and a great watch. They’ve both joined Mr. Bill at Seattle Watch Company to launch their first in-house brand.

Mr. Bill realized that, “After knowing how watches are made, how watches are sold, I could do this myself, and do it well.” Swiss Delta was born.

The programs we offer with the purchase of a Swiss Delta watch illustrate our dedication to you: A limited lifetime warranty, free shipping and returns, plus a friendly, small team to chat with about questions, the weather, or how much you like your watch.

More about us.